Loyalty Marketing

By Mitchell Harper, [email protected]

MINNEAPOLIS — Target ended last year with sales of $67.4 billion and earnings per share of $4, but if company chairman, president and CEO Gregg Steinhafel has his way, within six or seven years earnings per share will double to $8 and sales will top $100 billion.

Target ended its last fiscal year with sales of $67.4 billion and earnings per share of $4, but if company chairman, president and CEO Gregg Steinhafel has his way, within six or seven years earnings per share will double to $8 and sales will top $100 billion.

A Wild West atmosphere remains evident in the world of e-commerce as brands, once reluctant to sell directly to customers online for fear of alienating retailers, are now experimenting with novel ideas that just a few years ago would have been unthinkable.

For example, Ad Age this week chronicles an example involving Procter & Gamble selling products direct to consumers on its Facebook fan pages for several leading brands such as Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze.

Boulder, Col. -- Discount grocer Aldi ranks as the nation’s low-price grocery leader, according to a recent consumer survey conducted by Market Force Information.

CHICAGO and CAMBRIDGE, Mass. and SPRINGFIELD, Mass. and BOSTON — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

Austin, Texas -- Digby announced Tuesday that U.K. apparel retailer Republic has launched a mobile optimized website through Venda’s advanced mobile platform powered by Digby.

Through the platform, Republic is introducing mobile as a strategic channel that complements its e-commerce site and more than 110 retail stores across the United Kingdom. The mobile shopping experience will allow customers to search, browse and buy products in as little as 60 seconds from mobile devices such as iPhone/iPod Touch, BlackBerry and Android.

Sequential improvements in delinquency rates in Targets’s credit card portfolio just keep coming as the percentage of accounts 60 and 90 days past due fell yet again in May.

The number of accounts 60 day’s past due dropped to 3.1% in May compared with 3.3% in April while the number of accounts 90 days past represented just 2.3% of the total portfolio in May compared to 2.4% in April.