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Aberdeen report: 50% of retailers use rebate programs
Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.
"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."
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Bass Pro Shops partners with DMX for music, systems and messaging
Austin, Texas -- DMX announced it is the new music, systems and messaging partner for Bass Pro Shops.
Bass Pro Shops is using a custom mix of country music that is delivered via the DMX ProFusion technology. DMX is also providing all the sound systems for each location and will enhance the listener experience with more speaker coverage with 46 additional speakers.