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Loyalty Marketing

  • Starbucks mobile transactions exceed 26 million in first year

    Seattle -- Starbucks has racked up 26 million mobile transactions since it launched its mobile payment program in January. Currently, the top five U.S cities for Starbucks mobile app adoption are New York, Seattle, San Francisco, Chicago, and San Jose.

    In the first nine weeks of the program, there were 3 million transactions and in comparison for the nine week period starting in October, there were 6 million transactions, demonstrating a significant jump in customer adoption and use, the company reported.

  • Shoppers waiting for Black Friday — Round 2

    CHARLESTON, S.C. — Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

  • Study: Mobile technology offers in-store opportunity

    NEW YORK — While advances in smartphones and social media use has lead many consumers to shop online, those same technologies are being utilized by retailers to get customers back into the stores. New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail's second annual Buzz to Buy 2.0 trend report.

  • Report: New apps and mobile devices drive online shopping decisions back into stores

    New York City -- New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail. The finding are part of the company’s Buzz to Buy 2.0 trend report, its second annual survey measuring how the power of Social Media and online information are impacting buying decisions.

  • Credit trends heading in wrong direction

    Delinquency rates in Target’s credit card portfolio are still really good, but after several years of steady improvement, a slight deterioration has become evident the past few months.

    In November, 3.3% of accounts were three or more payments past due, the same rate as the prior month but slightly higher than the low of 3% seen during September, August and July. Likewise, accounts with four or more payments past due stood at 2.2% in November, the same as in October, but higher than the 2.1% seen the prior four months.

  • Report: Mobile shopping to grow during holiday season

    Boston -- A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices. Nearly one quarter of those surveyed have used mobile devices in the past to purchase holiday gifts.

    The results also show that during the holiday season:

  • Parago launches entirely Spanish language fulfillment offering

    Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

  • Staples launches iPhone app

    FRAMINGHAM, Mass. — Staples has launched a new iPhone app that allows customers to access the best of what the company has to offer, whether in store or online.

    According to the company, customers can use the app to access product information and reviews while in store, locate a store that has a product they need, and receive special deals via its check-in feature.

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