Loyalty Marketing

Woonsocket, R.I. -- CVS/pharmacy has introduced a program that allows pharmacy patients to receive immediate notification via text message when their prescription is ready to be picked up, the drugstore chain said.

Order Ready Text Messaging, which is available on nearly all mobile carriers, offers text alerts in English and Spanish. Customers interested in enrolling into Order Ready Text Messaging can do so by speaking to a pharmacy staff member or visiting CVS.com/text. Standard message rates apply.

New York City -- A survey released Tuesday by Accenture showed that when it comes to customer loyalty, poor service can cause customers to abandon one company in favor of another.

The Accenture Global Consumer Survey found that 66% of consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011, even as their satisfaction with the services provided by those companies rose overall.

Dallas -- Loyalty and marketing solution-provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year renewal agreement to continue providing private label credit card services to Reeds Jewelers.

MINNEAPOLIS — Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

Moore was named to the top marketing post following this week’s decision by Julie Dexter Berg to leave the company and return to the West Coast.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

Armonk, N.Y. -- Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.

Cleveland -- Forest City Commercial Management today announced the launch of 15 redesigned retail center websites. The new sites feature enhanced interactive shopping, social media experiences and content from PlaceWise Media’s Shoptopia.

New York City -- Retailers need to respond to technology-savvy consumers by creating digitally rich, easy-to-use, technology-based experiences in the store to expand basket size and increase margins, according to the results of a new survey by Cisco. The survey also found that cross-channel shopping behavior is prevalent and desired by most consumers, with nearly 74% of all respondents conducting online research before making in-store purchasing decisions.