Loyalty Marketing

The Valley Forge Shopping Center on West DeKalb Pike is adding Target to its tenant roster July 2014, making it the first Target store in the city of King of Prussia. 

The King of Prussia store will be approximately 165,000 sq. ft. and will include a selection of fresh produce, fresh packaged meat and pre-packaged baked goods, as well as a Starbucks, Target Optical and Target Pharmacy.

Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.

LOS ANGELES — Virtual Piggy initiated a consumer acquisition campaign to start building its subscriber base. Throughout the past four months, Virtual Piggy has added more than 400,000 new accounts most of which are based in the U.S. and some which were recently added in Canada.  

London -- UK PC and video game retailer Game UK will use IBM’s big data analytics and cloud-based software to optimize its online marketing efforts and provide personalized product recommendations based on each customer's shopping interests and online behavior.

Game’s drive to upsell and increase loyalty within its customer base is powered by technology from IBM’s Smarter Commerce initiative. This latest purchase of marketing automation software extends Game’s existing Smarter Commerce investments.

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.

DEERFIELD, Ill. — July sales at Walgreens experienced an 8% boost. They totaled $6.03 billion, up from $5.59 billion for the same month in fiscal 2012. 

Comparable-store sales increased by 6.3% in July. Calendar day shifts positively impacted total comparable sales by 1.4 percentage points, while generic drug introductions in the last 12 months negatively impacted total comparable sales by 1.8 percentage points.

Costa Mesa, Calif. -- Anna’s Linens is optimizing its e-commerce site for mobile device users. The retailer says nearly one-third of its online traffic originates from mobile devices, prompting the move.

Pittsburgh – Giant Eagle is deploying EPiServer CMS and commerce solutions to enhance its customer online experience. The company leverages EPiServer technology to extend and deliver a multichannel, multi-platform experience online.