Loyalty Marketing

By Derek Warburton, [email protected]

El Segundo, Calif. -- The fast-growing fashion subscription online retailer, JustFab, announced it has secured $40 million in Series C funding led by Hong Kong-based Shining Capital Management to further its expansion plans. The company recently opened its first store, at the Glendale Galleria, Glendale, Calif.

Reston, Va. -- Online shoppers in the U.S. lead the world in customer satisfaction. According to the latest UPS Pulse of the Online Shopper report released in conjunction with comScore, Inc., shoppers in the U.S. are the most satisfied with online shopping experiences at 83%, while consumers in the Asia Pacific are least satisfied at only 50%.

Columbus, Ohio – DSW Inc. will open new stores in Baltimore and in Lafayette, La. on Oct. 3.

The Baltimore store will be located at 3501 Boston Street and the Lafayette store will be located at 609 Settlers Trace Blvd. Customers will be able to participate in the DSW Rewards loyalty program and also participate in the DSW Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time. 

Target has a partnership with San Francisco-based Common Sense Media, a nonprofit group that reviews movies and television shows. The retailer said the partnership would make it easier for parents to choose the right content for their children and set up filters for violence, profanity and ratings and customize a profile for each family member.

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

Minneapolis – Target Corp. is rolling out its Target Ticket digital video service nationwide. The service allows users to download and view digital video content on their personal digital devices and channels.