Loyalty Marketing

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.

Seattle — Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its on-going study assessing the business impact of top retailers’ social media efforts.

Based on the analysis, Blueocean Market Intelligence predicts the following top social media trends for the retail industry in 2014:

Dallas — The Container Store Group Inc. has launched its Employee First Fund, an employee assistance fund that will provide grants to employees experiencing unforeseen emergencies, a major medical situation, are suffering from a catastrophic event, or facing other challenges in life which they are not financially prepared to handle. The Container Store is contributing $100,000 to kick-off the fund, and after that, employees and other stakeholders have the opportunity to make donations.

Chicago — Consumers reportedly are not willing to pay higher fees for Amazon Prime subscription service. According to the Wall Street Journal, a recent survey of 300 current Amazon Prime members from research firm Consumer Intelligence Research Partners indicates fewer than half of members would renew their subscription at a higher cost.

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

By Dr. Paul Helman, KSS Retail

Before 2013 was over, prognosticators were making bold predictions about retail margins in 2014. As technology disrupts the market and chains feel the squeeze, a number of key areas will demand attention in the coming months.

Rock Bottom Pricing

Kroger has purchased the assets of You Technology Brand Services, a Silicon Valley-based platform of digital coupons and promotions.

Boston - Shoebuy.com has named Anabela Perozek as the company's new CMO. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.