Shoebuy.com names Staples exec marketing chief

Boston - Shoebuy.com has named Anabela Perozek as the company's new CMO. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.



In the role of CMO, Perozek will be responsible for all aspects and execution of the company's marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy's customer base. She joins Shoebuy from Staples, where she most recently served as the VP of marketing for Staples.com. In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including corporate strategy, retail marketing, contract operations, and online sales and marketing.



"I am thrilled to join the Shoebuy team,” said Perozek. “There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share.”