Loyalty Marketing

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.

Houston -- Cardtronics, the world’s largest retail ATM owner, has extended its ATM services agreement with Walgreens. Cardtronics is a preferred provider of ATM services for Walgreens. Since the relationship began in 2004, Cardtronics has grown its ATM presence in Walgreens locations significantly — from fewer than 400 initially to roughly 3,250 today.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

The hit show 24 staring Kiefer Sutherland as super agent Jack Bauer will be available exclusively to subscribers of Amazon’s Prime Instant Video service.

Amazon.com has a licensing agreement with Twentieth Century Fox Television Distribution which allows its Prime Instant Video to be the exclusive online-only subscription provider for all 192 episodes of the program.

San Francisco -- Wells Fargo & Company and Dillard’s have entered into an agreement for Wells Fargo to fund, issue and service Dillard’s-branded private label and co-brand credit cards. Wells Fargo will also manage the cardholder loyalty program for Dillard’s.

The program agreement has a 10-year term and is anticipated to become operational in the fourth quarter of 2014, following the scheduled expiration of Dillard’s current program agreement. Financial terms of the agreement were not disclosed.

By Pat Dermody, president, Retale

This is not a lecture about embracing digital. Chances are you have already heard that, read that, maybe even repeated it to yourself. If not, you had better hurry up.

New York -- Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant. According to a new study from Deloitte, 50% of survey respondents said they belong to at least one restaurant program, a much lower rate compared with those of other sectors, such as airlines (78%) and hotels (70%).