Loyalty Marketing

Target is expanding the pilot of a new loyalty program that comes with a local twist — and a birthday present.

To say that the last two years have been ones of transition and transformation for brick-and-mortar retailers would be a dramatic understatement.

Canadian retailers have some catching up to do with their omnichannel capabilities.

Walmart is giving its employees an incentive to show up for work every day.

Consumers want retailers to track them, but not necessarily in the way retailers expect.

Brands need to do a better job connecting with customers in several key touchpoints.

Shoppers continue to score traditional supermarkets high in quality and store cleanliness and selection, but deep-discounter Aldi is a growing threat.

Retailers targeting Gen Z consumers need to offer the right kind of omnichannel customer experience.