Loyalty Marketing

As the department store vertical faces challenging times, it is more critical than ever they find ways to engage with younger generations of consumers.

Consumers under 15 are a rising force and have clear-cut preferences when it comes to social media.

Business customers of Amazon can expand the benefits of a Prime membership.

Shoppers plan to spend an average of $1,638 on gifts, travel and entertainment this holiday season, marking a 7% increase from 2023 and a 15% jump from 2022.

Cost-conscious consumers are prepared to endure inconveniences to save money this holiday season.

Two East Coast chains top a ranking of consumers' favorite convenience stores.

The chief executive of the parent company of Zales, Kay Jewelers, Jared and other brands plans to step down next month.

American consumers crave gamification and personalization from their grocers’ loyalty programs, according to a new survey.