Retail

IKEA is launching a multi-million dollar, multi-component brand campaign designed to highlight the importance of home in America. The retailer launched its “Home is the Most Important Place in the World” campaign in late September, with a press event at Cedar Lakes Studio and Theatre in Manhattan.

IKEA in Norway is making customers feel right at home by offering them a bed at night and some breakfast, too.

The furniture giant in Furuset, Norway—located in the outskirts of Oslo—is offering free overnight lodging to shoppers as part of a promotional effort to become a temporary in-store hostel.