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Sorting fact from fiction with Missoni launch
Widespread reports surrounding the launch of the Missoni for Target brand last week had surging demand causing the company’s website to crash and stores disappointing customers because they prematurely ran out of merchandise. The unexpected run on Missoni even prompted the company to take the unusual step of issuing a public statement.
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Random thought of the week
Keurig brewed up a powerful incentive at Target this week with an ad on the cover of its weekly circular touting a $30 gift card for those who purchase the B60 Special Edition single-serve brewer from Keurig for $149.99. The offer appeared quite alluring at first because $30 would help soften the blow of purchasing a coffee maker that is fairly expensive.