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Columbia Sportswear taps new SVP, North American sales
PORTLAND, Ore. — Columbia Sportswear Company has appointed Russ Hopcus as SVP of North American sales, a newly created position that will report directly to president and CEO Tim Boyle, effective July 29.
In this new role, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. and Canada.
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IBM study: Big Data boosts retailer, CPG performance
Armonk, N.Y. -- Retailers and CPG companies with leading stock prices are more likely than their lagging competitors to use Big Data analytics to understand and adjust to customer needs. According to a study of 325 senior retail merchandising executives conducted by IBM Center for Applied Insights in conjunction with Planet Retail, 65% of leading retail merchandisers feel Big Data analytics is critical to their business compared to just 38% of other retail companies.