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Sport Chalet leverages triathlon partnership to boost traffic
LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.
The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.