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Aisle411 store map app now directing consumer traffic in all Walgreens stores
PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.
With Aisle411's in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.
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Barnes & Noble finds new opportunity for Nook expansion
NEW YORK — Customers who want to explore digital reading, but aren't ready to commit to buying an e-reader can now do so through Barnes & Noble's new Nook for Web service. The service is free and customers need only a PC or Mac browser to access the content. No software download, sign-in or Nook account is required. According to the company, the service will be available this fall on Internet-enabled tablets, smartphones and other mobile devices.