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Digital Gift Cards on the Rise
While gift cards are still made of plastic, digitally formatted gifts cards are increasing in popularity. (According to research by payments giant First Data, electronic gift card sales grew 71% from 2012 to 2013.) Consumers particularly like the customization options — including video and audio in some instances — that some retailers offer with digital cards.
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MarketLive integrates Visa checkout
Petaluma, Calif. – MarketLive is integrating Visa Checkout directly into its e-commerce platform. Visa Checkout is a new way to pay online, on any device, with a few clicks.
Integrating Visa Checkout into MarketLive’s e-commerce platform allows MarketLive’s retail customers to offer the service to a growing number of consumers who are shopping via smartphones and tablets.