Retail

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

DreamWorks Animation makes its official foray into the retail space with the launch of DreamPlace, a state-of-the-art reimagining of the holiday retail experience slated to be unveiled at select GGP and Forest malls this holiday season.

DreamPlace is a 2,000-sq.-ft. holiday cottage and combines the latest technology with magical storytelling from creative minds behind such hit franchises as Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the signature moments of childhood – meeting Santa Claus.

High-end department store Von Maur plans to open its 30th location on October 18 in Oklahoma City. The new location will be the company’s first in the state and will be part of the city’s Quail Springs Mall.

The new store will open in a space that used to house a Sears, and will undergo a complete facelift. Von Maur will create a brick façade on the exterior and sell brands like Brooks Brothers, Hugo Boss and Coach.

Philadelphia -- Destination Maternity Corp. has stopped its pursuit of the United Kingdom’s Britain's Mothercare Plc chain after having two bid proposals rejected.

New York -- Unlimited ebook subscription service provider Oyster has launched Web and mobile Web readers. Now available to read on Web and mobile web browsers, the expansion marks Oyster's second new platform since June 2014, when it launched an Android platform.

Oyster continues its partnership with two of the five largest publishers in the world, and six of the top 10. Oyster is available for $9.95 per month and scrolls top to bottom like a blog.

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

As part of its continued growth strategy, Williams-Sonoma made several organizational changes to its management team.

Chief marketing officer Pat Connolly has been elevated to chief strategy and business development officer. Connolly will work closely with senior management to refine the company’s long-term strategy, including the development of new businesses, and the evaluation and execution of acquisitions and alliances that can provide significant growth.