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Boutique brand Hotel Indigo will make a home at Celebration Pointe


Gainesville, Fla. -- Hip hotel brand Hotel Indigo has inked a deal to open a 120-room boutique property at mixed-use project Celebration Pointe, in Gainesville, Florida. The InterContinental Hotel Group’s banner will bring boutique style to a neighborhood that has garnered attention for its urban style, featuring a pedestrian-friendly atmosphere, inspired architectural features and abundant green space.

“Our guests want to experience something unique and different when they travel, so we like that Celebration Pointe won’t be the typical commercial development,” said Mary Winslow, director, Americas Brand Management, Hotel Indigo. “Every Hotel Indigo property is carefully designed to reflect the culture, character, and history of its surrounding neighborhood, and this area gives us a one-of-a-kind canvas with which to start.”

The Hotel Indigo Gainesville hotel, expected to open in 2016, will be strategically located within the mixed development project between SW 49th Terrace and SW 50th Terrace, facing a park–like setting. The franchised property’s guestrooms will feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms. Guests and locals will enjoy a great neighborhood bar with seasonal and locally sourced food in a stylish environment, and relationships with local vendors like coffee roasters and breweries will bring a taste of the neighborhood into the hotel for guests.

Located at the intersection of I-75 and Archer Road, Celebration Pointe is a 125-acre, 1 million-sq.-ft. mixed-use development. In addition to more than 300,000 sq. ft. of planned Class-A office space, Celebration Pointe will feature approximately 375,000 sq. ft. of specialty retail, restaurant and entertainment components as well as nearly 1,000 residential units when fully built out.

“The Hotel Indigo brand’s attention to detail, unique design philosophy and outstanding operating platform make them the perfect fit for our project,” said Ralph Conti, principal, RaCo Real Estate Advisors, Atlanta, a partner in the development project. “The fact that a brand such as Hotel Indigo selected Celebration Pointe for its first and only Gainesville location is indicative of the type and style of tenant mix that will make this project truly special for both Gainesville and the surrounding region.”

Celebration Pointe, which will be anchored by an 80,000-sq.-ft. Bass Pro Shops, will also feature integrated recreational and sustainable resources throughout the project, including 100 acres of conservation land east of Lake Kanapaha with a networking of outdoor hike and bike trails that will connect Celebration Pointe to the surrounding Lake Kanapaha Conservation Area and Split Rock Conservation Area.

Pre-development site work for the $170 million project is already underway to prepare the site for certain infrastructure improvements. The first phase of the development scheduled to open by fall 2016.

The Hotel Indigo Gainesville hotel is owned by Celebration Pointe Hotel Partners LLC, managed by Driftwood Hospitality, and will be franchised by an affiliate of IHG.

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