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Hudson’s Bay and Lord & Taylor roll out beacon tech in North America
HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.
Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.
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Three Predictions for the Facebook ‘Buy’ Button
So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook.