Retail

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

Just a month and a half after Kroger announced plans to acquire e-commerce retailer Vitacost.com, the company completed the merger. According to Kroger, Vitacost.com's position in the nutrition and wellness products space, including its proprietary brands, complements its natural foods business and Simple Truth Organic and Simple Truth corporate brand offering.

Kroger purchased all outstanding shares of common stock of Vitacost.com for $8 per share in cash. The tender offer expired at 5 p.m., EDT, on August 15.

East Rutherford, N.J. -- Cushman & Wakefield’s retail team in New Jersey has taken on three new leasing assignments, with projects spanning the Northern New Jersey market, in Morris, Essex and Hudson counties.

Indianapolis -- Mall owner Simon and payment solution-provider Blackhawk Network have teamed up to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at Simongiftcard.com.

For the first time, the Simon Giftcard will also be made available outside Simon centers through Blackhawk's participating network of grocery stores and other third-party locations.

Online home and housewares retailer Wayfair.com is prepared to go public and has some of the biggest names on Wall Street lined up to sell its shares.

Wayfair.com, one of world’s largest online destinations for home furnishings and décor items, has grown sales rapidly in recently years, but true to form with other aspiring online retailers, its losses have increased as its spends more on marketing.

Boston -- Wayfair filed its paperwork with the U.S. Securities and Exchange Commission on Friday to raise as much as $350 million on the public market.

The Boston-based online homegoods retailer posted a loss last year of $15.5 million, and the loss was $51.4 million in the last six months. Goldman Sachs, Bank of America Merrill Lynch, and Citigroup are leading up the underwriting for the IPO, along with Allen & Co., Pacific Crest Securities, Piper Jaffray, Wells Fargo Securities, Canaccord Genuity, Cowen and Co., and Raymond James.

Goodlettsville, Tenn. -- The battle between the extreme discounters is heating up: Dollar General Corp. said Monday it has made an all-cash bid of $9.7 billion for Family Dollar, topping a deal Dollar Tree made last month. Dollar General is bidding $78.50 per Family Dollar share, which includes a $2.26 per share premium over Family Dollar’s closing price on Friday. The offer is $4 higher per share than the $8.5 billion deal with Dollar Tree.