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Leveraging In-Store Location-Based Services and Customer Engagement
By Bill Davis, Director, MB&G Consulting
For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.
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uStudio powers video training sessions for Ace Hardware salespeople
Ace Hardware will be implementing uStudio’s video platform to drive its sales training processes. The enterprise video platform-as-a-service provider is offering sales presentations and best practices techniques via the video to Ace’s more than 4,800 stores and 70,000 sales staff.
The goal of the video training program, according to uStudio, is for every salesperson to engage with customers more effectively and deliver on Ace Hardware's brand promise: "Being the most helpful hardware stores on the planet."