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Hy-Vee does demos with Interactions
Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.
Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.
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Build-A-Bear Workshop Q4 profit surges
St. Louis -- Build-A-Bear Workshop reported $11.8 million profit for the fourth quarter, more than double the $5.4 million profit it reported in the year ago period, amid continuing signs of a turnaround. The company’s performance driven by strong sales of licensed characters, including a line of “Frozen” stuffed animals.
Revenue totaled $131.5 million for the quarter, up from $108.1 million last year.