Retail

New York -- In today's data-filled world, many retailers are missing some of the most basic — and important — metrics of all: store data and conversion rates. Join this Chain Store Age Webinar on Jan. 29, 2 p.m. (EST), and learn how the insights gained from this data can give companies an edge in today's hypercompetive, omnichannel retail environment.

In addition to educating attendees about the charitable activities of Retail ROI and presenting a heartfelt session from Katie Meyler, founder of Liberian non-profit More Than Me and a 2014 Time Person of the Year for her Ebola prevention efforts, this year’s Super Saturday event in New York focused squarely on customer experience. A variety of industry experts across a range of panel discussions all returned to the crucial need for technology-enabled, seamless customer experience.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Beverly, Mass. - Orchard Brands, a multichannel retailer of apparel and home products focused on consumers older than 50, has partnered with Borderfree for global e-commerce. Through its partnership with Borderfree, Orchard Brands’ 13 unique online storefronts are now available to international shoppers in more than 100 countries and territories worldwide.

Shoppers are ready to spend this spring thanks to a precipitous decline in gas prices and an expectation that prices will stay low.

A new study suggests that most Americans are optimistic about the economy, thanks to the continuing slide in gas prices. A survey of gas consumers found that 57% of Americans are optimistic, including nearly two-thirds (65%) of those ages 18-34.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

San Jose, Calif. – PayPal will release a new PayPal Here credit card reader that will include payment support for Microsoft Surface and other Windows devices. Later this year, PayPal will release an EMV-compliant PayPal Here reader to the U.S.

Location analytics solutions provider Esri is helping BJ’s Wholesale Club generate actionable business insights from club location data.

BJ’s use of Esri’s solutions was announced in conjunction with the National Retail Federation’s Big Show in New York. More specifically, BJ’s will use Esri’s location analytics solutions to aid in real estate research strategy and business insight analysis.