-
Brands become fashionable with consumers
New York - The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.
-
Abercrombie & Fitch strengthens supply chain strategy
Abercrombie & Fitch has extended its contract with GT Nexus to expand its cloud supply chain strategy and improve visibility into the movement of orders, payments and goods.
Since 2010, the company has used the GT Nexus platform to support international sourcing and supplier collaboration.
Abercrombie & Fitch operates 1,053 apparel stores in 20 countries across four unique lifestyle brands: Abercrombie & Fitch, Abercrombie Kids, Hollister Co. and Gilly Hicks. The retailer operates distinct e-commerce sites for each of the four brands.