-
Apple unseats Coke as world’s most valuable brand
New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
-
Shop.org: Retail-related Internet time on mobile devices increases
According to Shop.org, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices.
Shop.org teamed up with comScore and the Partnering Group to generate the report, released at Shop.org's Annual Summit, which found that smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17% in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.