-
Shop.org: Retail-related Internet time on mobile devices increases
According to Shop.org, more than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices.
Shop.org teamed up with comScore and the Partnering Group to generate the report, released at Shop.org's Annual Summit, which found that smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17% in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.
-
The Future of Retail: How Mobile Will Help Shape the Stores of Tomorrow
By Bill Loller, VP, IBM Smarter Commerce
The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.