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Catalog Spree introduces in-app beauty department
Los Altos, Calif. – Catalog Spree has launched a new beauty department in its mobile shopping app with lookbooks for retailers including Sephora, Beauty.com, Avon, Bliss, and The Body Shop. Catalog Spree's full-page lookbooks let consumers browse and shop by flipping through pages on an iPad or iPhone.
The app features more than 350 custom lookbooks, as well as traditional digital catalogs. Catalog Spree says the lookbooks have 50% more page clickthroughs than a traditional digital catalog.
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Millennial IT Needs are Less Unique than You (or They) Think
Retailers often assume that meeting the needs of the Millennial generation through technology is a highly specialized endeavor due to the unique experience these “digital natives” have had growing up in an IT-centric world. But before making that assumption, retailers should consider these words author Joyce Maynard, then a Yale freshman, wrote in her 1972 New York Times essay “An 18-Year-Old Looks Back on Life:”