Extreme value retailer 99 Cents Only will use its entry into the Waco, Texas, market to unveil a store format considerably smaller than any of its other locations.
The City of Commerce, Calif-based operator of 339 stores said its new store in Waco will open on Jan. 9 and measure about 13,000 sq. ft. That size is well below the company’s average store size of 21,000 sq. ft. and also below the range of 15,000 to 20,000 sq. ft. the company had previously identified as its sweet spot for new stores.