-
Five Cool Retail Social Media Offerings
Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.
American Eagle – ‘Rock Your Walk’
-
Penney names exec to lead home goods
Plano, Texas – J.C. Penney Company, Inc. has reportedly named Jan Hodges, a senior marketing executive who has been with the retailer for 25 years, to the position of senior VP and general manager of home goods. According to Reuters, Penney CEO Myron Ullman sent out an employee memo on Oct. 3 informing workers that Hodges would assume the new position on Nov. 1.