Washington, D.C. – Fewer U.S. consumers will celebrate Valentine’s Day this year, but will spend a little more than last year. According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 54% of Americans will celebrate with their loved ones in 2014, compared to 60% in 2013.
The average person plans to spend $133.91 on candy, cards, gifts, dinner and more, up slightly from $130.97 last year. Total spending is expected to reach $17.3 billion.