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Belk Keeps Eyes on Omnichannel Loyalty Prize
Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.
Prized customer engagement
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Supervalu continues to focus on driving sales
Supervalu’s renewed focus on driving sales and cash in all segments of its business seem to be paying off. The company has been working toward turning identical sales positive and posted net sales of $3.95 billion for the second quarter ended Sept. 7, up 0.2% from $3.94 billion for the prior-year quarter.