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A holiday sales trend update from NRF
Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.
The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.