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Multichannel Engagement: From Teens to Seniors and Everything in Between
From mobile tech-savvy teens to the octogenarian shopper, retailers are perhaps for the first time ever addressing the widest and most diverse customer set in history. With life expectancy in the United States at an all-time high, the economy in an upswing and more people connected than ever before through smart phones and smart jewelry, retailers are marketing to increasingly wider and diverging audiences.
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Chick-fil-A to make Manhattan debut in a big — and green — way
New York -- Chick-fil-A is set to open its largest location to date in one of the nation’s busiest cities.
The quick-serve restaurant chain will open its first freestanding location in New York City, at the corner of West 37th Street and 6th Avenue in the Garment District, on Oct. 3. The three-story, 5,000-sq.-ft. restaurant will be Chick-fil-A's largest in the country and will be independently owned and operated by local resident Oscar Fittipaldi.