Retail

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

LLBean.com provided the highest-rated customer service of all major online retailers during the month of November 2013, according to the Stella Monthly Ranking from the StellaService customer service analysis firm.

L.L. Bean was ranked number one for overall customer service and also in the email customer service area.

SierraTradingPost.com took top honors for phone customer service, Sears.com had the highest ranked shipping customer service and Bloomingdales.com has the best returns customer service.

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

“Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success,” said McKee. “I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee.”

Target’s online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period.

A search is underway for a new CEO to lead Dorel Industries recreational and leisure products segment following the departure of Robert Baird.

Until a replacement for Baird is named, Peter Woods, CFO of the recreational and leisure segment, will serve as CEO. Baird joined Dorel as president of the recreation and leisure segment in 2008 as part of a reorganization after previously serving in a senior leadership role at Philips Electronics. He also held key roles as companies such as Samsonite, Scott Paper, Bristol Myers and Procter & Gamble before arriving at Dorel.

Truly last minute shoppers will be able to visit the corner of happy and healthy this Christmas Eve and Christmas Day where Walgreens said most of its nearly 8,200 stores will be open.

The company, which features “at the corner of happy & healthy” as its advertising tag line, said most stores will be open until midnight on Christmas Eve and its roughly 1,600 24-hour stores would stay open around the clock. On Christmas Day, most of the company’s non-24-hour stores will be open from 9 a.m. until 5 p.m.

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.