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Harris Poll: The retail brands of the year are…
The Harris Poll has released its 29th annual study of America’s top brands, and Kohl’s is one of the retail brands on top. Kohl’s earned the top position in the department store category of the poll, in which more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories. Other retailers named as Brands of the Year included: Luxury department store: Nordstrom Off-price: TJ Maxx -
Struggling teen apparel chain invests in virtual stylist
Days after announcing it is closing hundreds of stores, Rue21 is taking steps to better connect with shoppers online. Focusing on conversational commerce, the teen apparel retailer launched a personalized, interactive shopping experience via the chat-based Messenger app. Powered by mode.ai, the virtual stylist uses Messenger’s new Chat Extensions feature that allows users to interact with the shopping tool in group and one-on-one message threads with friends, the retailer said.