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Signage Trends
Local cues and digital influences on the rise
Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.
“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.
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Former Target exec Kelly joins Rexall
Sister publication Drug Store News has learned that Mary Kelly has been appointed EVP and chief merchandising officer at Rexall Pharma Plus.
Kelly, who has more than 26 years of experience leading business teams in Canada and the United States, joins the company after four years at Shoppers Drug Mart, most recently as EVP, merchandising and category management. Prior to that, Kelly served 17 years at Target in a variety of key leadership positions in merchandising and pharmacy, and at Revco Drug Stores and Eli Lilly before that.
