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Ahold USA appoints Hershey exec. as SVP, marketing
Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.
She will also be responsible for developing digital retailing and loyalty plans.
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Coop enhances store communications with Reflexis solution
Basel, Switzerland – Switzerland’ largest food retailer, Coop, has rolled out Reflexis Task Manager to its stores. Coop uses the application to: communicate efficiently and effectively between corporate, field, and stores; improve planning; and benefit from feedback, sharing of best practices, and real-time visibility into task execution.