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Plug Power to supply GenDrive fuel cells to Kroger
Latham, N.Y. -- Plug Power announced that it will supply 161 GenDrive fuel cells to Kroger’s food distribution center in Compton, Calif. Kroger will use the renewable energy source to power its fleet of electric lift trucks. Because GenDrive is fueled with hydrogen, the only byproducts created through the electrochemical energy-conversion process are heat and water.
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An interesting conversation around shopper insights
Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare.