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Study: Amazon dominates U.S. smartphone shoppers
Seattle - While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least 10 other countries internationally. This is the key finding of a monthly report from Informate Mobile Intelligence that tracked and measured consumer use of smartphones in 12 countries during February 2015.
The new report reveals shopping apps as having the highest penetration in the U.S. at 60%, followed by India at 46%. The other 10 countries measured, by comparison, only had a median reach of about 18%.
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IRI Summit 2015 shakes up Austin
The IRI Summit 2015 conference this week in Austin is helping senior manufacturers and retailers find growth in CPG manufacturing, retail and health care.
The program highlights strategies for finding growth opportunities with shoppers via cutting-edge content and analytics, technologies and retail best practices.

