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Mass Merchant

  • Target’s 'Wonderland' is more than a holiday pop-up

    Target Corp. has opened a 16,000-sq.-ft. space in New York that is part store and part holiday playground — and a testing ground for merging physical and digital retailing.

  • Tech Bytes: Three Lessons from Cyber Week Site Fails

    Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

    Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

    Not Too Big to Fail

  • Target aims for shoppers who like surprises

    Target is looking to generate excitement online this holiday season with a just-launched promotion aimed at shoppers who love subscription services like Birchbox.

    Target has just launched a specially designed collection of boxes called Wonderpacks, which the retailer says are “meant to inspire and capture family fun.”

    The kits, available on target.com, are curated and contain a combination of products to create experiences, from a game-packed road trip to sledding after sunset, the retailer says.

  • Report: Needy areas still lack grocery stores, despite retailers’ pledges

    Walmart is the only chain retailer to fully meet a goal it made related to an initiative of opening stores in “food deserts,” the Associated Press reported. [Associated Press]

  • ICSC: Mall shopping a big part of the omnichannel experience

    While mobile technology has changed the way people shop, consumers — including the most tech-savvy — still do the vast majority of their shopping in shopping centers.

    At least that’s according to a new survey by the International Council of Shopping Centers, which found that 83% of U.S. consumers visit a shopping center at least once a week, including 92% of 18 to 24 year olds. Overall, the young consumers visit shopping centers on average 10.8 times a week.

  • Best Buy Got the Most For Its Money This Black Friday

    For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

    Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

  • Target and world’s favorite nanny team up for some magical marketing

    Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

    The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

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