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Penney, Martha Stewart Living scale back partnership in new agreement
New York -- Martha Stewart Living Omnimedia and J.C. Penney Co. on Monday announced a revised commercial agreement covering their licensing and design partnership. The new agreement scales back Penney’s partnership with Martha Stewart Living.
It was not clear how, if at all, the revised agreement could affect the companies’ ongoing lawsuit with Macy’s.
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Target provides digital holiday help
Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.