Mass Merchant

Rue 21 has added the positions of COO and chief marketing officer to its executive roster.   The chain has promoted Dirk Armstrong to COO. Armstrong has been with rue21 for nearly five years and was formerly senior VP and director of stores. Previously, he served as senior VP, director of stores at Ann Taylor and regional director at Gap Inc.   

Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.   

Making an even bigger push into private-label foods, Amazon launched a new line of natural snacks.   Already a player in non-food private label categories, including household goods and other items under the Amazon Basics and Amazon Elements brands, Amazon’s newest line, Wickedly Prime, is making a push into grocery — specifically among “foodies.” The line currently features popcorn, blue corn and sweet potato tortilla chips, and soft shell almonds.  

Sears Holdings Corp. has received another lifeline courtesy of CEO Eddie Lampert.    The struggling retailer said it has received loan, called a secured letter of credit, for $200 million, with an option to expand the amount to as much as $500 million with the consent of lenders.  

Noted retail real estate expert Faith Hope Consolo has high hopes for 2017, predicting that bigger-spending millennials and recession-proof retailers will keep sales humming on high streets and in malls, if not in department stores.   “Millennials are going to start shopping differently this coming year,” Consolo told Chain Store Age. “It used to be they’d spend up to 75% of their disposable income on food, but that was a fad. This year, they will start spending more on fitness and fashion.”  

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

Digital commerce stole the show during the 2016 holiday shopping season, and mobile and social had the biggest impact on shoppers.   That’s according to data from Salesforce Commerce Cloud, which reports digital commerce was up 34%  globally over last holiday — well surpassing last year’s 24% growth rate.  

A Delaware developer’s plan to create a green space and shopping center in Lewes, Delaware, an idyllic shore town that was the site of the first European settlement in the state, has encountered a new obstacle.   After overcoming opposition by some residents to the commercial re-zoning of 11 acres in this town north of Rehobeth Beach, J.G. Townsend Jr. & Co. now must content with protestors who say that its proposed Gills Neck Village Center would desecrate a Native American burial ground.