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Amazon: Breaking Down Four Myths
There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Many wrongly believe that Amazon makes most of its profits from e-commerce, while others incorrectly view Amazon as the long-tail poster child. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success. The following is a breakdown of some Amazon myths along with a few takeaways: -
An architect’s take on building experiences
Store closings are commonplace. Online shopping options grow. From time immemorial, stores were built with brick-and-mortar. Better materials for today would be innovation and experiences. We in the field of store design are seeing some promising signs that an evolution is underway.

