Mass Merchant

People and corporations are streaming back into America’s downtowns. Are they chain retailers’ best hope for growth?

“City of stars, are you shining just for me?” sings Ryan Gosling in this year’s hit movie musical “La La Land.” “City of stars, there’s so much that I can’t see.”

At a time when store closings and consolidations are dominating the headlines, understanding the underlying industry dynamics also requires paying close attention to new store openings. Brands that are expanding their footprints are providing a revealing look at how consumer shopping patterns, priorities and preferences are evolving. In turn, this shows what might be in store for the retail industry ahead.

Retailers continue their efforts to step up design investments to improve the customer experience, but they should also focus on investing in customer safety.

That message was driven home during the SPECS session, “Safe Stores: Design Ideas to Help Customers Feel Safer” Speaker Andrew McQuilkin, retail leader at BHDP Architecture, explained that recent “active” shootings — when individuals actively attempt to harm people in confined, populated areas — have targeted formerly “safe areas,” including malls.

If you live in a big city, you gauge your age by the changing real estate. As a kid and then as a teenager, I saw Shea Stadium and Giant Stadium being built. Both are now memories. Driving a New York City cab in the early ’80s, I rarely got a fare to Williamsburg and, when I did, I quickly turned around and headed back to Manhattan over the Williamsburg Bridge.