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Target in aggressive marketing effort for exclusive brands
Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff. The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising. -
NRF revises 2017 sales growth forecast
The National Retail Federation on Wednesday has lowered its annual retail sales forecast, citing government data revisions. Retail sales for 2017 are now expected to increase between 3.2% and 3.8%, down from the 3.7% - 4.2% growth the NRF predicted earlier this year. The revision comes after the Census Bureau lowered its retail sales figures, and the Bureau of Economic Analysis downgraded its personal income and consumption figures.

