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Market Track: August 2011
In the month of August, there was an overall 2% decline in pages and 5% decline in inserts per market versus 2010.
Lowes was one of the retailers who slowed promotional activity in 2011, by entirely pulling out two weeks of 2-page inserts and by decreasing their page-per-flyer count by an average of 4 pages.
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DDR announces new name, tagline and brand identity
Beachwood, Ohio -- Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.
The company also unveiled a new logo, tagline and brand identity.
