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Enterprise Loyalty: Power-Charging Your Merchandising Success
By Brian Ross, [email protected]
In today’s competitive environment, enterprise loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise – everywhere from merchandising and store layout to pricing. Sharing this information across the organization — beyond simply the marketing department – is essential to customer-centric merchandising.
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Target among top 10 cash donors
The Chronicle of Philanthropy is out with its ranking of the leading charitable donors and Target ranked eighth in 2011.
Target donated $146 million in cash and $63 million worth of products last year, according the Chronicle. It is a significant sum that and equates to roughly 4.7% of the retailer’s pretax profits.