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The Showrooming Scramble: Why Retailers Must Embrace Customer-Centered Service Innovation
By Craig LaRosa, [email protected]
A consumer walks into a store, tries on a pair of running shoes, and then hops online to buy them from someone else—10% to 15% cheaper. It’s called “showrooming” and it has a lot of businesses scrambling.
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Market Track: July 2012
With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.
JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)
