Sears boosts employee CE knowledge with Creative Channel Services

LOS ANGELES -- Creative Channel Services announced that it has significantly expanded its partnership with Sears Holdings Corporation by providing the CyberScholar employee-learning platform to five of the retailer's store brands that carry home appliance and consumer electronics products. CCS has been delivering the CyberScholar solution to Sears' full-line stores and now will deliver product and sales knowledge to Kmart, Sears Home Appliance Showrooms, Sears Appliance & Hardware, and Sears Hometown stores.

CyberScholar (www.cyberscholar.com) is CCS' proprietary digital product-knowledge platform, enabling leading manufacturers to connect their brands to retail associates. The site offers manufacturers an economical solution to deliver training to dispersed stores, while offering retailers a flexible way to educate their staff and measure employee knowledge. More than 200,000 retail associates nationwide complete millions of individual product-information modules over the CyberScholar Network each year, increasing their product knowledge in order to elevate the customer's shopping experience and deliver sales performance.

"Creative Channel Services is pleased that Sears Holdings Corporation has expanded its relationship with us to include five of its retail formats that sell electronics and appliances," says Andy Restivo, CEO and president of CCS. "Additional Sears employees and the Sears Hometown Stores Dealers now have access to standardized, up-to-date product information from dozens of manufacturers, which will help to increase in-store product knowledge and enhance millions of Sears' customers buying decisions."