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Spanx opens first freestanding store
Atlanta -- Shapewear hosiery marketer Spanx has opened its first standalone location, a 1,200-sq.-ft. store in Tysons Corner Center in McLean, Va.
"With a growing product collection and fan base, our own dedicated space was inevitable,” said Spanx CEO Laurie Ann Goldman.
Two additional stores are set to open this fall, in King of Prussia, Pa., and Westfield Garden State Plaza, Paramus, N.J. -
Former Walgreens exec to head marketing at OfficeMax
CHICAGO — OfficeMax has named Kim Feil as EVP and chief marketing and strategy officer, effective Nov. 12. Feil will report to Ravi Saligram, president and CEO of OfficeMax, and will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.